An MBA in a Book

Everything You Need to Know to Master Business—in One Book! (Degree in a Book)

This book distils the most important principles of an MBA into an accessible, informative, and easily digestible guide. It covers the curriculum taught in all the top business schools around the world, including economics, strategy, and marketing, with real-life examples to show the theory in practice.

Chapters include:

• "Micro & Macroeconomics": supply and demand, GDP, monetary policy...
• "Data Analysis & Statistics": data collection, probability distributions, P-values...
• "Marketing & Setting Prices": brand development, pricing, digital marketing...
• "Strategy": strategic analysis, international strategy, the value chain...

©2023 Arcturus Holdings Limited (P)2023 Arcturus Publishing & ID Audio

what a great book

Everything you can think about for a company weather just starting or a large corporation is in here. perfecto, thank you!