2406: How And When To Fire The Owner

I'm telling you right up front, this is a really different episode of the podcast. First, I want you to know that this podcast is being aired with the permission of the person Rich is talking to on the call. She was hired by a roofing company to help them create structure in what has historically been a chaotic company… but as you'll hear, her real problem is battling a toxic corporate culture that's caused by one of the owners. This episode is super interesting all by itself...but wait until you hear Rich take off his marketing jacket and put on his psychiatrist's coat… and starts to correctly guess and anticipate the problems that are being caused. How does Rich know? Turns out he's lived this situation in his own company… years ago… and he tells some pretty personal stories. Then he gives some of the most direct, in-your-face, take-this-job-and-shove-it advice I think I've ever heard him give. This podcast is fascinating on 11 different levels.