Over Half of Some Publishers' Traffic Is Now Non-Human and Marketers Are Already Ruining the Fix (AI SEO News)

Andrew Miles Davis covers this week's AI news with a focus on what it means for marketers, starting with new data showing bot traffic now accounts for over half of incoming visits for some publishers as AI crawlers scrape content to train large language models without permission. He explains the shift from SEO to GEO, generative engine optimisation, and why marketers are already gaming the new system in ways that could poison the quality of information AI models produce. He also covers a MIT and Stanford study finding that AI systems frequently prioritise agreement over accuracy, a behaviour known as sycophancy that makes training your model to push back more important than ever. The episode rounds off with the impact of AI short-form video tools on the editors who built careers clipping long-form content for influencers. Subscribe to In AI Nutshell for the AI news that actually matters to marketers, every Friday in ten minutes.