EP 122: Why Most Agencies Fail at Retention (And Keep Bleeding Profit) | with Jordan Narducci of DTCPG

Summary:

Most agencies are obsessed with acquisition and it’s quietly killing their margins.

In this episode, I sat down with Jordan Narducci to unpack why retention is the most ignored (and highest ROI) lever in your business and how he turned that insight into a fast growing agency after getting laid off the same week his child was born.

Takeaways:

• Why retention has nothing to do with email & SMS (and what actually moves LTV)
  
  
• The pricing mistake that cost him multiple high value clients early on
  
  
• How a simple shift to value based retainers unlocked massive growth
  
  
• The hidden reason agencies are so hard to scale and what to do about it
  
  
• The exact partnership strategy driving the majority of his inbound leads
  
  
• Why hiring offshore talent might outperform local hires (at a fraction of the cost)
  
  
• How he’s using AI to eliminate his biggest operational bottleneck

Check out Jordan here at:
DTCPG

How to Know Exactly What's Going On in Your Agency—Without Chasing, Guessing, or Waiting for Things to Break.
https://www.agencyuplift.co/workshop

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