Beam, Straight Up

The Bold Story of the First Family of Bourbon

An insider's look at the Jim Beam brand, from a seventh-generation master distiller

Written by the seventh-generation Beam family member and master distiller Frederick Booker Noe III, Beam, Straight Up is the first audiobook by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This audiobook features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand. 

• Includes details of Fred Noe's life on the road, spreading the bourbon gospel.
• Describes Fred's journey to becoming the face of one of America's most iconic brands.
• Shares a simple primer on how bourbon is made.
• Offers cocktail and food recipes.

For anyone wanting a behind the scenes look at Jim Beam and an understanding of the bourbon industry, Beam, Straight Up will detail the family business,and its role in helping to shape it. 

©2012 Jim Beam Brands Co (P)2013 Audible, Inc.

Fred should have read this

The narrator wasn't good, sounded hokey and fake. I am a firm believer that (if possible) the author should read his/her own biography. Fred has a legendary voice, it would have been great to listen to him talk about his life. As it is, I can't recommend it. I haven't been able to finish it, just sounds dumb. The narrator also doesn't know how to pronounce "primer," he says, "primmer." Bad.

Not worth the time

I like Beam bourbon a lot and like whiskey books a lot so what could go wrong. Well this is a surprisingly boring, what I did on my summer vacation style book. Folksy writing and folksy reading but not a lot to learn. I will say the chapter on Booker was pretty good.