Digital Marketing for Everyone

Whether you're a business owner, a professional who wants to enhance their skills or a student trying to acquire knowledge that will boost your career, "Digital Marketing for Everyone" will show you how to create a digital strategy for your organization, utilize search engines, social media, digital advertising and analytics to improve your business performance. Even if you haven't dealt with digital marketing before this book will show you how to apply all the knowledge it provides with examples and images. Includes chapters on Search Engine Optimization, Google Ads, Organic Search, Paid Search, Marketing for Local Businesses, Social Media, Facebook, Instagram, Social Media Ads, Mobile Apps, Content Marketing, Email Marketing, Display Advertising, Retargeting Ads, Video, Analytics, E-commerce