Get to the Point!

Sharpen Your Message and Make Your Words Matter

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less.

A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. "Global warming is real" is not a point. "Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact" is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

©2017 Joel Schwartzberg (P)2017 Joel Schwartzberg

Excellent Work!

This book is great because the tactics and strategies for communicating effectively are clear and direct. No fluff. No nonsense.

Constant read to help with getting to the point faster

I’m a fan of the tactics to help with getting to the point. Good constant read.

Good point

I like it. This was a great book to help sharpen your communication skills. Point taken.

Engaging

Actionable tips for everday application and presentations. Easy to understand and implement. Enlightening and simple practical application suggestions.

Poignant

loved it. well narrated. lived up to its title, brief and to the point