Help! My Insurance Agency is on Life Support

Life Insurance Sales, Book 7

Insurance is a very unique product. It is the only product you purchase and hope to never use. The best case with insurance is that your rates go up every year, and you never even get to use it. If your agency is not growing premium every single year, odds are you might need to re-examine one or all of these things:

• Retention strategy.
• Marketing plan.
• New business sales process.
• Remarketing efforts.
• Touch points.
• Renewal review process.
• Cross-selling systems.

It’s an exciting time to be in the insurance industry. I believe there is ample reason to hold a highly favorable outlook on the agency distribution channel. Consumer expectations are evolving. The real question is, what will you do about it?

©2022 Michael Bonilla (P)2022 Michael Bonilla