Reinvent Your Business Model

How to Seize the White Space for Transformative Growth

In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other start-ups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever.

In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.

Reinvent Your Business Model is the strategic innovation playbook you need now and in the future. 

©2018 Mark W. Johnson (P)2020 Gildan Media

Excellent content read badly

This book is probably among the most important in business strategy, but the narration is too fast and places emphasis badly. It’s hard to follow these important ideas.

Best book on business model innovation

I don't understand the bad reviews because this is one of the better business books. It clearly explains how to perform business model innovation. I like the narration too. Thank you!

Exceptional!

This should be required reading at all business schools and any corporation that seeks to innovate.