Seeing What's Next

Using the Theories of Innovation to Predict Industry Change

Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners, Scott D. Anthony and Erik A. Roth, present this groundbreaking guide for predicting outcomes in the evolution of any industry.©2004 Clayton M. Christensen, Scott D. Anthony, and Erik A. Roth (P)2006 Recorded Books LLC

amazing read!

this book introduces a framework to sense signals of change in an industry and to identify where lies best strategic direction

Pretentious and Outdated

I really admire Clayton Christensen work and was amazed and inspired by his book "The Innovator's Solution". However, here the team is taking same basic theory and attempt to project it on the future of several industries and try to forecast their future. Reading (listening) to those prediction a dozen or more years later makes it all sound like a joke. Being wrong in so many cases, I am not sure they created a very good service to their theory, and I am sure they showed a company should not let a team of professors navigate it to the future.
Anyway, there were many insightful stories and some reviews of the theory and the way it should be reduced to practice, so it was not a complete waste of time.

Good info, old news

Interesting in 2023 heating about companies from a 2007 perspective. The process is still good. Information is still good but it seems ancient in today’s world.

Great narration, good content

Narrator was great, would definitely listen to him again... Content was interesting and gave some very good frameworks - such that I might even go buy the physical version.

A Lense for Understanding

I am a huge fan of Christensen’s work. These theories provide great insights on how different industry developments could play out. Leaders of legacy and startups should read and seek to understand how these theories can play out in their own industries.