Street Smarts

An All-Purpose Tool Kit for Entrepreneurs

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street-smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

©2010 Norm Brodsy, Bo Burlingham (P)2011 Gildan Media Corp

Reseñas de la Crítica

"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative - it'll fit." (Tom Peters)

A must read for entrepreneurs

This book must be read after you’ve started your business. It’s like the real work environment MBA. Don’t read it all in one sitting. Take your time and enjoy it. For me as a veteran entrepreneur, it brought many aha moments

Completely Satusfied

I've read many business books, and this is simply one of the best. It's direct, thorough, and directly applicable to everyday business. The lessons extend beyond the entrepreneurial startup phase. They're disciplines. Stop reading this; the book is better.

Experience exposure at it's best

Meet and pass my expectations most straight forward person, never loosing focus, keeping the eye on the ball all the time

The best book on entrepreneurship!

Must read book for entrepreneurs! It is full of information what you need to do to make your business successful!

A must read for New or Seasoned Entrepreneurs

Awesome book filled with priceless information for entrepreneurs. I enjoyed the Ask Norm questions. very insightful and have ordered the book.