SuperCouples: Chapter 15 - A Sure and Short Circuit - Short Circuit

Vipul and Richa are a couple who partnered up in life as well as work. What brought them together was a sheer brush of luck, but what brought them along so far has more to do with the business they had started as partners. They created shortcircuit.in, which is designed to offer a funny and pleasant break to the customers from the drudgery of everyday life. It’s a wacky brand offering the craziest, quirkiest and funniest of products, which can bring humour and fun into people’s lives.

From negotiating with vendors to the tedious task of packaging, the duo worked together in building their start-up from scratch. While Richa remains the primary decision-maker of their venture, she stands strong with the unconditional support given by her partner. The range of products that were to be produced is one of the concrete decisions that they made together. Though they’re spontaneous about their products, the duo rationalizes a few important aspects like the feasibility of a product that is to be manufactured and supplied at the scale they plan.

©2017 Prachi Garg (P)2020 Audible, Inc.