The Holiday Business

How the Calendar Became a Corporate Script

What if every holiday you’ve ever celebrated was scripted? In this cultural autopsy, James Johnson peels back the tinsel, the turkey, and the heart-shaped guilt to reveal the truth hiding in plain sight: the calendar has been hijacked. From New Year’s resolutions to Christmas consumerism, Halloween sugar rituals to birthday performance pressure, The Holiday Business walks you month-by-month through the cultural con.

This isn’t a book about hating holidays. It’s about reclaiming them. It’s about seeing how sacred rituals became revenue events, how love got priced, and how freedom got scheduled. If you’ve ever felt strange about the way we celebrate —this is your permission to stop pretending.

©2025 James Johnson (P)2025 James Johnson