Think First

My No-Nonsense Approach to Creating Successful Products, Memorable User Experiences + Very Happy Customers

Think First contains proven principles, step-by-step methods, and straightforward, jargon-free advice that applies to anything you’re designing or building.

Think First proves that while people are indeed messy and complex, designing for them doesn’t have to be.

Thing First details UX Consultant Joe Natoli's no-nonsense approach to creating successful products, powerful user experiences and very happy customers. He shares countless lessons learned from more than 30 years as a UX consultant to Fortune 500, 100, and US government organizations—including a few he's learned the hard way.

Think First contains:

• Practical and realistic scenarios: real-world examples of how to create UX strategies for digital products that ensure success (along with what not to do).
• Foundational UX ideas: core concepts and timeless principles of UX in a conversational style.
• Patterns, approaches, and tools: Joe shares the approaches he's used with Fortune 500 and 100 companies and their product teams for nearly three decades.

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