True to Our Roots

Fermenting a Business Revolution

Set against the colorful backdrop of the California wine industry, True to Our Roots is the story of how Paul Dolan led his California company, Fetzer Vineyards, to become a model for sustainable businesses everywhere. His respect for the environment, responsibility to his community, avoidance of chemicals, and a humanistic approach to his employees will provide inspiration and guidance for executives and managers attempting to build or sustain a modern and healthy organization, while creating value.©2003 Paul Dolan (P)2003 Blackstone Audiobooks

Sustainability is a

Paul Dolan and Fetzer Vineyards have set the pace in the wine industry for environmentally-friendly business practices. As their experience shows, and as my own personal experience can attest to, sustainability is much easier to accomplish than those who have not even tried can know. Not only that, but there is a particular power that comes into play when employees begin to see a sense of integrity and mission in what they do.

This is a process, and Paul Dolan describes it colorfully, personally, and engagingly. This was an inspiring listen, and should be a must-read on every business title list.