2399: GAF WealthBuilder – How Roofers Can Win 2026

In this session from the GAF WealthBuilder event, Rich breaks down how roofers can win in 2026 using websites and SEO. Using a fishing analogy, Rich explains that failed SEO isn't proof the strategy doesn't work—it's proof you had the wrong setup. He walks through what a winning website looks like: a 40-page core site with identity content, geo keyword architecture, and AI-optimized pages, backed by ongoing SEO that compounds over time. Rich also shares how AI has cut his agency's website pricing from $15–20K down to $5K while doubling the speed of results. If you're doing $2M or more and not building a permanent lead faucet, Rich has some thoughts on that too.