41. Technical Toolset

We’ve got an awesome new episode for you! 🎉 In this session, Jay Ruane dives DEEP into the toolbox every criminal defense practice needs for website data and digital marketing—so you can stop flying blind and start making your data WORK for you.

Here’s what you’ll get from this episode:

1. Get the Scoop on Google’s Best Tools Jay breaks down Google Analytics and Google Search Console—what they do, why they matter, and how to make them your not-so-secret weapons for understanding who’s finding your site and how they’re interacting with it.

2. Actionable Website Tweaks for Better Results He explains how to read deeply into your website’s stats (like time on site and bounce rates) so you can make tweaks that actually drive up new cases and weed out traffic that’s wasting your team’s time.

3. Link Building, the Easy Way With Semrush, Ahrefs (and even a spreadsheet of must-get links), Jay shows you a simple approach to link building—yes, even teenagers can do it for you over the summer!

4. Tracking Your True Local Rankings See how tools like Local Falcon give you an X-ray of how you’re ranking in your actual neighborhood (not just on your laptop). Spoiler: most lawyers are missing out on this hidden local advantage.

5. AI in Your Corner Discover how Jay is using ChatGPT, Claude, and Otterly to check how often his firm is being recommended by AI engines—and how those prompts can literally get you mentioned by name (with a little clever prodding).

Fun Fact from the Episode Did you know AI tools will often boost lawyers who have literally published the book on their topic—so much so that Jay is publishing a new one just for the SEO and “authority” cred? Publishing a 50-page book on Amazon could help YOU become an “AI darling” for legal search in your state!