Business Looks Profitable on Paper — Ground Reality Entrepreneurs Discover Too Late

Business plans look perfect.
Excel sheets show profits.
Pitch decks promise success.

But real business is built — and broken — on the ground.

In this honest and no-filter conversation on Dil Se with Simran, we sit down with Ashish Aggarwal to uncover the realities of business and franchising that most entrepreneurs and investors discover too late.

This episode goes beyond numbers and explores what actually determines success or failure.

In this conversation, we discuss:• Why many businesses look profitable only on paper• The gap between projections and ground reality• Hidden risks in popular franchising models• Common red flags founders and investors ignore• Questions every aspiring entrepreneur must ask before investing• Why “good numbers” don’t always mean a good business

This is not a motivational episode.
This is practical clarity for anyone planning to start, invest in, or scale a business.

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