Ep 117: The Profit Tracker Framework I Use to Expose Bad Clients

Summary:

Most agencies don’t struggle with revenue, they struggle with invisible losses.
If your agency looks busy but your bank account says otherwise, this episode will show you exactly why.

Takeaways:

• The dangerous lie that “more clients = more growth”
• Why your busiest clients are often your least profitable
• The simple way to uncover which clients are secretly costing you money
• How saying “yes” early on creates long-term operational chaos
• The exact moment I realized I was scaling a break-even business
• Why niching down instantly improved delivery, retention, and margins
• The uncomfortable but necessary move that unlocked real growth

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