Episode 31 - Dealer Maintenance Fails

Steve Shaw and Dave Rogers sit down with Bryan Shaw to expose a shocking real-world example from a CDJR dealership: In eight years, across 2 separate vehicles (including one under a free maintenance program), the dealership never once recommended a tire rotation or alignment to the customer. This isn’t just one bad store — it’s far more common than most dealers want to admit. Across the country, service departments are routinely missing basic maintenance opportunities, leaving billions of dollars on the table every single day in untapped service revenue. In this unfiltered conversation, Brian, Steve, and Dave break down exactly why this happens so often, how it quietly destroys profitability, and what fixed ops leaders can do to stop leaving easy money behind. If you’re a service manager, fixed ops director, or dealer principal tired of watching revenue slip through the cracks, this episode is a must-watch wake-up call.