Franchise Snacks — S2E6: The Rise of the Owner Class | George Knauf
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Franchise Snacks — S2E6: The Rise of the Owner Class | George Knauf
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A new owner class is forming in America. Not tech founders. Not venture-backed startups. Corporate executives, military veterans, engineers, and teachers who looked clearly at what was happening to employment and made a deliberate decision to own something instead.
In this episode George Knauf describes who they are, how they got there, and why the convergence of four structural forces makes this the right moment to join them. Chapter 4 of The Last Employee: The Rise of Ownership — in conversation.
The Last Employee: The Rise of Ownership — eBook launching May 1st, 2026. George Knauf is a Franchise Investment Strategist, creator of Knauf's Hierarchy of Franchising, founder of Orca Franchising, and the only franchise consultant in history invited to keynote a major IFA event.