If you've been wondering about the right blog content strategy for photographers, this episode is your answer. We're breaking down the three types of blog posts your photography website actually needs — and why getting the ratio right could be the thing that finally makes Google take you seriously.

On this episode:

• The three blog post buckets every photographer needs — and exactly how many of each
• Why your FAQ posts are secretly your hardest-working SEO content
• How local feature posts help (and hurt) when you get the balance wrong

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Leave a review in Apple or on Spotify
• 5 SEO Mistakes Killing Your Photography Business Webinar
• Download 39 FREE Ways to Get More Clients
• Get Melissa's Free Blog Post Topics
• Find Alison on IG @‌alisonbellphotog
• Find Melissa on IG @‌pictureperfectrankings
• Used #getbookedpodcast on socials!

DISCLAIMER: We are not CPAs or financial advisors. This is provided for informational purposes only. Always consult with a qualified tax professional about your own specific tax situation, including local and state tax laws that may apply to your photography business. Tax laws vary by jurisdiction and change frequently. A certified public accountant or tax attorney should review your business expenses and tax strategy.

If you've been wondering which photography business tax deductions you're actually allowed to take — and which ones are slipping through the cracks — this episode is for you. We're getting into the deductions photographers miss most, what to watch out for with 1099s, and why your accountant might not catch everything unless you bring it up first.

Grab the full download of possible tax deductions right here

On this episode:

• 📚 The tax deductions photographers overlook most — from home office and mileage to payment processing fees and continuing education
• ⚠️ The 1099 double-income trap and how to make sure you're not paying taxes on money you never actually received
• 👥 How to vet, hire, and build a great relationship with an accountant who actually knows your business

Ready to go deeper? Alison has put together an eight-page guide to potential deductions and expenses specifically for photographers — grab the link in the show notes.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Build a blogging strategy that BOOKS April 23 Alison is hosting her next LIVE workshop Blog To Book: Build a 12 Month Blogging Plan that Books. She'll cover the strategy for ranking, optimizing content, and getting found. Alisonbell.co

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

• Leave a review in Apple or on Spotify
• 5 SEO Mistakes Killing Your Photography Business Webinar
• Download 39 FREE Ways to Get More Clients
• Get Melissa's Free Blog Post Topics
• Find Alison on IG @getbookedpodcast
• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!

We're digging into one of the most misunderstood tools in a photographer's marketing kit — the local lead magnet for photographers. If your freebie is attracting followers from across the country (or across the ocean) instead of clients in your city, this episode is the fix.

On this episode:

• Why generic lead magnets fill your list with the wrong people — and how to make yours hyper-local
• Lead magnet ideas by genre: destination, newborn, family, senior, wedding, branding, and pet photography
• How to repurpose your existing blog content into a powerful, city-specific freebie without starting from scratch
• Get Alison's Local Lead Magnet Playbook

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Local Lead Magnet Playbook
• Leave a review in Apple or on Spotify
• Find Alison on IG @‌alisonbellphotog
• Find Melissa on IG @‌pictureperfectrankings
• Used #getbookedpodcast on socials!