We’re joined by Dianna Cohen, founder of Crown Affair, to talk all things building a modern haircare brand, from her now-iconic mint green aesthetic to the product that put her on the map. We get into her WOYF staples, the best lessons she’s learned from working at major brands like Away and Harry’s, and the one product she’ll never make (and why). Plus, what it really takes to scale in Sephora, what $9M in funding actually does behind the scenes, and how to shop smarter when it comes to haircare.

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We’re kicking things off with a brand-new segment: New, True, Through — our spin on WOYF where we each share what’s new to us, what we’re loyal to, and what we’ve fully emptied (and whether it’s worth the repurchase). Sara breaks down her latest lineup from the Flaus flosser to the Mane hot round brush and a drugstore hair mask that’s giving luxury, while Kirbie shares her current obsessions, including chic allergy essentials, a cult-favorite cleanser, and a viral setting spray.

We dive into the biggest beauty launch of the week: Alix Earle’s new skincare line Reale Actives. With a reported $1M in sales in its first hour and $5M by end of day, is this the new blueprint for celebrity beauty brands? We unpack the marketing machine, the criticism (from the name to the acne discourse), and why this launch feels bigger than your typical influencer brand.

Then, style expert Dana Avida Cohn stops by to share the Spring Fashion Forecast featuring trends and items you can shop at Macy’s, a proud partner of our podcast.

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Today we’re joined by celebrity makeup artist Jamie Greenberg, whose decades-long career spans red carpets, A-list clients, and the evolution of the beauty industry itself. We talk about what it really takes to stay booked in Hollywood, how the role of the makeup artist has changed in the age of social media, and why today’s artists are expected to be creators as much as they are pros. Jamie also shares her best tips for women 40+, including the biggest mistakes she sees and the small tweaks that make an instant difference. If your makeup routine isn’t hitting the same way it used to, this one’s for you.

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