Growing For Market Podcast Podcast Por Andrew Mefferd Katie Kulla April Parms Jones arte de portada

Growing For Market Podcast

Growing For Market Podcast

De: Andrew Mefferd Katie Kulla April Parms Jones
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Growing for Market is the farmer-to-farmer magazine for local food and flower growers, for 33 years and growing. GFM keeps you informed about the business of growing and selling vegetables, cut flowers, plants, herbs, and other food products. If you are market farming or gardening, you'll find valuable information that will help make your business more profitable and enjoyable, all written by farmers, for farmers. Please join us today! Link: https://growingformarket.com/pages/growing-for-market-podcast Desarrollo Personal Economía Gestión y Liderazgo Liderazgo Éxito Personal
Episodios
  • Building a 24-hour collective flower market with Colleen McCoole Payne of the Kansas City Flower Farmer Wholesale Market

    Building a 24-hour collective flower market with Colleen McCoole Payne of the Kansas City Flower Farmer Wholesale Market
    Apr 14 2026
    In this week’s interview we hear from Colleen McCoole Payne about how she and more than 20 other growers built the Kansas City Flower Farmer Wholesale Market to help them sell more to florists by working together. In 2023 Colleen started working with a few growers to create a wholesale market similar to a farmers market where they did not need to create an LLC and each grower would invoice the buyers that bought from them. Fast forward three years and now the market just moved into its own permanent space after using temporary and pop-up locations for the first three seasons. Though the focus is on the market, we couldn’t resist talking about how Colleen overwinters dahlias in the field, dahlia harvest stage for maximum vase life, and raising brix for pest control. Back on the market side of things, we discuss how they structure the market, the digital sales platform they use and what fees they charge. One of the most innovative parts of the market is how they plan to enable 24-hour sales for florists. We believe cooperatives and collectives like this one are part of a growing trend that will allow local flower growers to access bigger markets by banding together, so listen to this interview for all the details of how they set up the market! Connect With Guest: Website: farmstrongflowers.com Instagram: @laylasmarket @kcflowerfarmerwholesalemarket Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: Seven Springs Farm Supply is a farm-based supply company focused on serving market gardeners and has been in business for 35 years. Our catalog includes a comprehensive selection of approved-for-organic fertilizers, pest & disease controls, growing mixes, cover crop seed, and more. We offer custom fertilizer blending and seasonal cooperative purchasing opportunities, and our experienced team is ready to help guide you to the best solution for your farm's needs. Request a free paper catalog and learn more at sevenspringsfarmsupply.com or give us a call at (540) 651-3228. There are a lot of farm sales platforms out there, but there’s only one that’s cooperatively owned by farmers. That’s GrownBy — your all-in-one solution to simplify farm sales. GrownBy makes online farm sales easy and affordable; setting up your shop is free, and you only pay when you sell. Join over 900 farms who have already signed up for GrownBy, at grownby.com. BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. Farmhandis the virtual assistant built for farmers—helping CSAs scale sales, run error-free fulfillment, and deliver 5-star service. Whether you’re at 100 members or 1,000, Farmhand helps you grow without burning out. You’ve heard us—and our farmers—right here on the Growing for Market Podcast. Explore more stories and learn more atfarmhand.partners/gfm. Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last. Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day.Visit niftyhoops.com to learn more. Farming is hard. Running it shouldn’t be. Tend helps you plan your season, map your farm, and track every task from seed to sale. No spreadsheets, no guesswork, just seamless workflows. Tend is the all-in-one farm management platform that brings together planning, field mapping, fulfillment, real-time inventory, sales, labor, traceability, and accounting in one easy platform. Built for small market gardens, CSAs, and large diversified farms. Get started with a free account at Tend.com. No credit card required. If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. Subscribe to our magazine- all new subscriptions include a FREE 28-day trial!
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    1 h y 29 m
  • How small farms can stand out from big food using good marketing with Jakub Kosmowski of Farma Wola in Poland

    How small farms can stand out from big food using good marketing with Jakub Kosmowski of Farma Wola in Poland
    Apr 7 2026
    Jakub Kosmowski left a career in marketing to start the vegetable CSA farm Farma Wola in Poland. In this interview, he tells us how he adapted the marketing principles he used with Fortune 500 companies to develop a market for and sell CSA shares for his farm. Jakub tells us how any type of farm can use the four Ps of marketing- “product, place, price and promotion” to think about the big picture before putting effort into marketing. Then we compare the merits of the different marketing channels- email vs social media vs paid advertising- to decide which channels make sense for your farm and how to repurpose the same content across multiple channels. In the process we talk about how to avoid some of the mistakes that even big companies make with things like Super Bowl ads, and how to set realistic objectives for marketing campaigns. He has suggestions for how to fix campaigns that are getting good reach but not generating sales. Jakub tells us how he uses affiliate marketing with local businesses to drive CSA signups. We also discuss how and why it’s important to think like your customer, and lots of other tips that will help you raise your marketing game this season! Connect With Guest: Website: jakubkosmowski.com farmawola.pl Instagram: @farmawola Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: There are a lot of farm sales platforms out there, but there’s only one that’s cooperatively owned by farmers. That’s GrownBy — your all-in-one solution to simplify farm sales. GrownBy makes online farm sales easy and affordable; setting up your shop is free, and you only pay when you sell. Join over 900 farms who have already signed up for GrownBy, at grownby.com. BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. Farmhand is the virtual assistant built for farmers—helping CSAs scale sales, run error-free fulfillment, and deliver 5-star service. Whether you’re at 100 members or 1,000, Farmhand helps you grow without burning out. You’ve heard us—and our farmers—right here on the Growing for Market Podcast. Explore more stories and learn more at farmhand.partners/gfm. Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last. Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day.Visit niftyhoops.com to learn more. Farming is hard. Running it shouldn’t be. Tend helps you plan your season, map your farm, and track every task from seed to sale. No spreadsheets, no guesswork, just seamless workflows. Tend is the all-in-one farm management platform that brings together planning, field mapping, fulfillment, real-time inventory, sales, labor, traceability, and accounting in one easy platform. Built for small market gardens, CSAs, and large diversified farms. Get started with a free account at Tend.com. No credit card required. If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. Subscribe to our magazine- all new subscriptions include a FREE 28-day trial!
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    1 h y 36 m
  • Customizing POS systems for farmers and farmstand tips with Lindsey Lusher Shute of Farm Generations Cooperative and GrownBy

    Customizing POS systems for farmers and farmstand tips with Lindsey Lusher Shute of Farm Generations Cooperative and GrownBy
    Mar 31 2026
    Most point of sale (POS) systems were designed for businesses like restaurants and retail, and aren’t perfect fits for farm businesses. In this episode, Lindsey Lusher Shute tells us how she has been working on customizing POS systems for farmers, and how she has been beta testing the system in her own farm’s store. Innovations include being fully customizable to support a range of farms, being able to process SNAP/EBT, customer and sales tracking, and integration with scanner, printer and cash register. We also hear how she re-established her own farm’s store after having been used in the past by previous owners of the farm. Lindsey tells us how a combination of signage, location and expanding their offerings over the years turned their farm store from a CSA pickup location into an important revenue driver for Hearty Roots Farm. Connect With Guest: Website: GrownBy Instagram: @grownbyapp Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: Seven Springs Farm Supply is a farm-based supply company focused on serving market gardeners and has been in business for 35 years. Our catalog includes a comprehensive selection of approved-for-organic fertilizers, pest & disease controls, growing mixes, cover crop seed, and more. We offer custom fertilizer blending and seasonal cooperative purchasing opportunities, and our experienced team is ready to help guide you to the best solution for your farm's needs. Request a free paper catalog and learn more at sevenspringsfarmsupply.com or give us a call at (540) 651-3228. Tilth Soil makes living soils for organic growers. The base for all our mixes is NOP-compliant compost, made from the 4,000 tons of food scraps we divert from landfills each year. And the results speak for themselves. Get excellent germination, strong transplants, and help us turn these resources back into food. Try a free bag and learn more at tilthsoil.com/gfm. Farmhandis the virtual assistant built for farmers—helping CSAs scale sales, run error-free fulfillment, and deliver 5-star service. Whether you’re at 100 members or 1,000, Farmhand helps you grow without burning out. You’ve heard us—and our farmers—right here on the Growing for Market Podcast. Explore more stories and learn more atfarmhand.partners/gfm. Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last. Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day.Visit niftyhoops.com to learn more. Farming is hard. Running it shouldn’t be. Tend helps you plan your season, map your farm, and track every task from seed to sale. No spreadsheets, no guesswork, just seamless workflows. Tend is the all-in-one farm management platform that brings together planning, field mapping, fulfillment, real-time inventory, sales, labor, traceability, and accounting in one easy platform. Built for small market gardens, CSAs, and large diversified farms. Get started with a free account at Tend.com. No credit card required. If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. Subscribe to our magazine- all new subscriptions include a FREE 28-day trial!
    Más Menos
    59 m
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