I'm Blown Podcast Por Atul S Nath + Siddarth Menon arte de portada

I'm Blown

I'm Blown

De: Atul S Nath + Siddarth Menon
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I’m Blown is the podcast that rips open the strange, hilarious, totally unbelievable world of Indian consumer behaviour & marketing. Every week, in a tight, punchy, short episode, we unpack one mind-bending fact, quirk, or cultural oddity that shapes how India buys, behaves, believes, and breaks every marketing rule on the planet. Whether you’re a marketer, founder, strategist, creator, advertiser, or just an amused observer of Indian madness, this show will blow your mind and make you see the consumer landscape with brand-new eyes.Atul S Nath + Siddarth Menon Economía Marketing Marketing y Ventas
Episodios
  • E9: Early Tech is nothing short of Magic!

    E9: Early Tech is nothing short of Magic!
    Apr 13 2026

    In this episode, we explore the magic of technology through personal stories and examples, from VHS tapes to AI chatbots, highlighting how innovations transform our lives and perceptions.
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    24 m
  • E8: Would you eat Parle G biscuits in America?

    E8: Would you eat Parle G biscuits in America?
    Mar 27 2026

    Hosts Siddarth Menon & Atul S Nath explore the emotional and cultural factors driving Indian snack brands like Parle G and Frooti in global markets, with insights into nostalgia, taste prediction, and cultural identity.
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    23 m
  • E7: D2C on the rise! (with NEW AUDIO)

    E7: D2C on the rise! (with NEW AUDIO)
    Mar 16 2026

    With hosts Atul & Sid, discover why D2C brands are thriving in India's CPG space. Learn the driving factors behind this trend and what it means for consumers.

    In recent years, the direct-to-consumer (D2C) model has gained significant traction in India, especially in the consumer packaged goods (CPG) sector. But why are consumers increasingly choosing to buy directly from brands rather than through traditional marketplaces like Amazon or local stores?

    The D2C model allows brands to sell their products directly to consumers, bypassing traditional retail channels. This shift has been particularly noticeable in categories like personal care, food products, and household items. But what has prompted this change?
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    24 m
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