Jonas Olson on The TOP Technician KPIs (For Pest Control Business)

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In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Jonas Olson, owner of Pest Badger, a $10 million plus pest control company. Jonas breaks down the critical technician KPIs that separate high-performing operations from chaotic ones. He reveals his non-negotiable daily tracking system that monitors everything from production value to callbacks, explaining that most CRMs don't pull accurate data automatically requiring manual spreadsheet work. For pest control owners struggling with inconsistent technician performance or unable to identify which techs are actually profitable, this episode provides the complete operations tracking framework.

Jonas identifies the top technician KPIs starting with production value per day per truck, number of stops, and completion ratio which should hit 100% though life happens. He emphasizes tracking callbacks per technician to identify training gaps, noting that high callback rates signal issues with product application, labeling, or rushing through jobs. Jonas monitors skips and reschedules, cancellations per route revealing technicians who don't introduce themselves or show service photos, and average value per stop to catch measurement errors or underpriced jobs. He requires minimum one upsell per week per technician tracked through weekly sales reports, plus reviews and referrals metrics to gauge customer engagement and satisfaction levels that prevent churn.

The conversation reveals Jonas's performance-based pay philosophy rooted in his carpentry background where he outworked 10-to-1 despite being the greenhorn. He pays technicians on commission including percentages on upsells, cash for reviews, and allows customer tips, eliminating hourly wages that reward time over results. Jonas warns that switching to performance pay will cause underperforming technicians to quit or get weeded out, but creates a culture attracting motivated techs who want to earn top dollar. He tracks these metrics using Field Routes with supplemental data from Bravo and Quickie, running automated daily reports delivered to his inbox each morning. Jonas recommends GPS and video in all trucks for insurance discounts and accountability, letting high performers choose their own competition rewards whether cash, shoes, or branded swag.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

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