We're breaking down what your website schema needs to look like in two thousand and twenty-six (2026) to get your content cited by AI agents. We’re defining what schema is, what the research says generic schema is doing to your citation rates, which schema types carry real weight with AI systems, and the five steps to get your implementation right. There's a downloadable cheatsheet for this episode, link is in the show notes. Let's jump right in.

STUDY CITATIONS

1. Fischman, K. (2026, February). Your Generic Schema is Useless: New Research on What it Really Takes to Get Cited by AI. Growth Marshal Field Notes. Updated March 18, 2026. DOI: https://doi.org/10.5281/zenodo.18728697.
2. Canel, F. (2025, March). Schema markup helps Microsoft's LLMs understand content. Statement at SMX Munich 2025. Cited in: Whitehat SEO. (2026, February). Schema Markup for AI Search: Technical Guide.

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We're breaking down the Peak-End Rule, what the Peak-End Rule is, the brands that have built entire experience strategies around it, what the research says, and three marketing moves you can make with this new information to take advantage of the opportunity to optimize for the moments your customers remember the most about you.

STUDY CITATIONS (APA)

1. Kahneman, D., Fredrickson, B. L., Schreiber, C. A., & Redelmeier, D. A. (1993). When more pain is preferred to less: Adding a better end. Psychological Science, 4(6), 401–405.
2. Redelmeier, D. A., Katz, J., & Kahneman, D. (2003). Memories of colonoscopy: A randomized trial. Pain, 104(1–2), 187–194.
3. Do, A. M., Rupert, A. V., & Wolford, G. (2008). Evaluations of pleasurable experiences: The peak-end rule. Psychonomic Bulletin & Review, 15(1), 96–98.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

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MARKETING Podcast Website
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Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

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This is your marketing news for the week of April 8, 2026 and this week we have four marketing stories for you.

Google moved two new ad formats live inside AI Mode and it's not just ads, it's full checkout.

ChatGPT advertising dropped its $200,000 entry barrier this month.

Beehiiv made a move worth knowing about if you run a podcast.

Semrush just published a study with 42,000 data points on AI content and Google rankings and the gap between what the data shows and what most teams believe is significant.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

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Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

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