In this Marketing Over Coffee:
Greg is back to talk about being acquired, the future of Salesforce, implementing AI, and more!

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Past interviews with Greg in 2015, and again in 2018!

So what happened at CloudKettle over the past 8 years??

Acquisition always part of the plan

Doing right with a 30% ESOP

Inbound inquiries get heavy at year 8

7:32 - 9:14 Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth.

How has the landscape changed over the past 5 years

The changes in Marketing Automation

Expansion of Analytics

Going beyond the Bay Area

Moving from Seat Based to Consumption Based pricing

19:11 - 21:17 Get Rella for social media management, free 14 day trial and get 10% off with code MOC

What's driving the transition to consumption?

Early adopters in AI with Gemini and Agentforce

Using the Maya Personality Document to get all AI tools into alignment

Virtual Bike Racing versus Zombies on My Whoosh! Using Seris Trainers

Rouvy Ad Spend

To learn more visit Ateko or check out Greg on LinkedIn

Ask for more at Analytics for Marketers!

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee:
Learn about the end of Sora, GEO, the CLI for AI and more!

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John misses the New Fronts

OpenAI shutters Sora

Anthropic renting time from Google as their hardware advantage continues to shine

Advantage of AI via CLI

9:13 - 11:33 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Using AI to take advantage of APIs, published or not - use the Network Tab in the Developer Tools

GEO Free Webinar Link - April 10!

Most GEO reporting tools are lying

AI View Pro

How Google Crawls

Upcoming discussion with Katie on Claude Cowork for site management

19:29 - 21:03 Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth.

Reddit is a big deal, more to come

Copilot no longer injecting ads into GitHub pulls

iPhone Air

Klipsch The Fives

John still loving Zwift, Chris looking at electric cargo tricycle

Ask for more at Analytics for Marketers!

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee:
Melissa Menta, Peanuts Worldwide exec and lifelong Peanuts fan who serves as the brand's Senior VP, Global Brand and Communications talks to us about Snoopy, Charlie Brown and the Gang.

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An amazing path from East Asian Studies to Marketing Broadway to Jim Henson

Internet Bubble Superstart Pets.com and then to Peanuts

Michael Ian Black was the Pets.com mascot!

7:28 - 9:00 Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth.

Arriving during a brand transition

All the faces of the brand: print, video, fashion

4M+ Followers @snoopygrams

The brand's historical connection to fashion

Take Care With Peanuts

16:38 - 18:05 Rella for social media monitoring

Over 22M followers over all social - why it resonates

Snoopy and NASA

Traveling for business and pleasure - hitting all 7 continents in 365 days

Japan and the power of accurate translation

Learn more on the podcast: You Don't Know Peanuts

Ask for more at Analytics for Marketers!

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters