S6 E30 with Thriller Author James R. Gregory

With 40 years of experience in advertising and branding, Jim is a leading expert on corporate brand management and is credited with developing strategies for measuring the power of brands and their impact on a corporation’s financial performance. Most notable of the tools that Jim has developed is the CoreBrand Index (CBI), a quantitative research vehicle that continuously tracks the reputation and financial performance of over 800 publicly traded companies across 50 industries. Tenet Partners uses the CBI to help clients recognize how their brands compare with industry peers and how communications can impact corporate reputation and financial performance, which includes stock price and revenue growth.

Now fiction author, James R. Gregory has published, Ghost Town, Killer App, and Zephry's War. Find all his books at https://jamesrgregory-books.com/