The episode discusses the 'Only Parks' trend, its origin, and why it's working. It explores the psychological impact, the shift in content creation, and the global events influencing the trend. It also delves into applying the trend to business marketing, the foundation of perspective, the importance of new angles, borrowing momentum, lowering the production bar, and commitment to the trend, highlighting the lightness of marketing.

Takeaways

• Pattern interruption and emotional activation drive engagement
• Businesses can benefit from low-lift, low-pressure content creation

Chapters

• 00:00 Introduction to the Only Parks Trend
• 05:31 The Psychological Impact of the Trend
• 12:20 Applying the Trend to Business Marketing
• 19:54 Commitment to the Trend

I've got Brit Kolo on the show today to talk about taking the time to take a break. This past October, Brit took an entire month off from her business and from social media! I was blown away by how flawlessly she pulled it off, so she's here to share how she prepared her team and clients for the time off, and how she prepped all of her blog and social media posts, and still managed to squeeze in a webinar!

We all struggle to take time off from the work we do, so listen in as Brit explains how to take time off successfully.

In this podcast episode, we discuss:

• How your decisions give others permission to follow your example
• The option to rely on an assistant or not
• Scheduling, automating and using pre-recorded material
• How to schedule your social media
• Brit's content management strategy
• How knowing your marketing personality assists scheduling
• The importance of being transparent with clients
• The results of taking time off

About Brit Kolo:

Brit Kolo is the creator of the Marketing Personalities Framework. Through her framework, designed to match you with your best marketing strategy based on your Myers-Briggs personality type, she's here to shake up your approach to marketing and inspire you to grow your business in a feel-good way. Meet Brit and get ready to go deep, find your true self, and get that business of yours without feeling fake and sales-y at MarketingPersonalities.com.

Things Mentioned In This Episode:

http://www.marketingpersonalities.com/

https://www.planoly.com/

https://www.instagram.com/britkolodorman/

Links to resources

https://onlinedrea.com/

https://socialmediaforpodcasts.com/

https://www.facebook.com/groups/savvysocialcrew/

This episode is brought to you by the Savvy Social School.

If you have a brand or business that connects with a variety of audiences, it might seem like a good idea to have multiple Instagram accounts. But is another account what your business needs? Learn the pros and cons of creating multiple Instagram accounts, common reasons why people choose separate accounts for their business or brand, and the power of knowing the choice is yours!

In this podcast episode, I share:

• Pros of having multiple Instagram accounts
• Cons of managing multiple Instagram accounts
• Scenarios of why you might consider multiple business Instagram accounts

Memorable Quotes:

• "By separating those Instagram accounts, you can really cater content to those specific people."
• "When you're looking at the cons of having multiple Instagram accounts, you're looking at DOUBLE the content."
• "Keep that one personal brand and give yourself the space to explore other things under that personal brand."

Links Mentioned:

Savvy Social School

OnlineDrea YouTube Channel

• Traject Social: The world's most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media