In this episode, Lee Benson sits down with David Simnick, co-founder and CEO of Soapbox. David shares the incredible journey of building a mission-driven personal care brand that competes with industry giants while creating measurable global impact.

From brewing soap in his college kitchen to reaching nearly $100 million in annual revenue, David unpacks the raw realities of scaling a consumer business. He reveals a hard truth about social enterprises: a great mission builds massive long-term loyalty, but it simply cannot compensate for a subpar product.

Key Takeaways

• The Origins of Soapbox: Hear about David's early mistakes, branding missteps, and the sheer grit required to push through constant setbacks.
• Product Over Promise: Discover why consumers buy for the product quality first and the charitable mission second.
• David vs. Goliath: Learn about the terrifying but thrilling reality of fighting for retail shelf space against multi-billion-dollar conglomerates like P&G and Unilever.
• The "Job to be Done": David shares a multi-million-dollar lesson learned from a failed sustainable baby product line and explains why you can never ignore the customer's actual daily needs.
• Leadership and Culture: Find out why Soapbox strictly hires for "humble, hungry, and smart" candidates and cultivates a flat culture where radical candor thrives.
• The Hope Code: Learn how Soapbox turns everyday buyers into philanthropists by allowing them to scan their products and track exactly where their hygiene donations are going.

Special Listener Offer: Head over to soapbox.co and use the code show your value at checkout to receive 20% off your first purchase!

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

Is your business "heavy" or "high-value"? In this episode of Show Your Value, Lee Benson sits down with Adam Callinan, the founder of Bottle Keeper and Pentane, to discuss the radical efficiency required to build a $10M+ business with a skeleton crew. Adam shares his journey from "working his face off" in a 80-person medical device company to mastering the art of the lean startup.

We dive deep into:

- The "No Employee" Model: How Adam hit $8 million in revenue in year three with zero employees.

- The Shark Tank Effect: What really happens when Mark Cuban tells you that you don't need his money.

- The AI Trap: Why "outcome without effort" is a dangerous path for the next generation and how to use agentic systems to compress 5-year roadmaps into 5 weeks.

- Financial Literacy for Founders: Why most $20M+ companies don't actually understand how they make money (and why platform-level ROAS is a lie).

- The Comfort Crisis: Why seeking "uncomfortable" physical challenges is the ultimate cheat code for business resilience.

About Adam Callinan:
Adam is a serial entrepreneur, investor, and the co-founder of Pentane, a financial intelligence platform that helps e-commerce brands understand their true profitability. He is also the host of the Growth Mavericks podcast.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

Are you leading your team through chaos, or are you just trying to survive it?

In this episode of Show Your Value, Lee Benson sits down with Wall Street Journal bestselling author and Vanderbilt professor Patrick Leddin to unpack the reality of constant disruption in business and life.

Drawing from his book Disrupt Everything (co-authored with legendary writer James Patterson), Patrick reveals why we need to stop running from struggle and start leveraging it. They discuss the danger of sleepwalking through your career on a never-ending treadmill, the difference between a positive and negative disruptor, and why sometimes the most disruptive thing a leader can do is simply to say "no."

Whether you are navigating the rise of AI, making high-stakes decisions, or trying to figure out how to be "productively vulnerable" with your team, this conversation provides a proven framework to turn adversity into massive material, emotional, and spiritual value.

In This Episode, You Will Learn:

• The 5 Crisis Roles: The specific roles leaders must choose from when disruption hits.
• Productive Vulnerability: Why forced or fake vulnerability is actually destructive to your team.
• The Anatomy of a Disruptor: The 16 behaviors of highly effective positive disruptors.
• The "Edge" Factor: Jack Welch’s concept of "Edge" and the exact way to handle tough conversations.
• The Disruption Loop: A four-step process (Discern, Behave, Achieve, Refine) to navigate any curveball life throws your way.

Connect with Patrick Leddin:

• Website: patrickleddin.com
• Book: Disrupt Everything by Patrick Leddin and James Patterson

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/