How confident are you that your content is working? Not your output but the strategy behind it, the processes that support it, and the team set up to deliver it.

Most B2B content teams are moving too fast to stop and take stock. It’s easy to keep investing in tactics that aren’t building on the right foundations.

In this episode of The Content 10x Podcast, host Amy Woods introduces our brand new B2B Content Operations Benchmark - a free assessment for B2B content and marketing teams that replaces the original Content 10x Repurposing Effectiveness Scorecard, which launched over three years ago.

Amy walks through what’s changed, why the original scorecard needed a complete rebuild, and what the new benchmark covers. She also makes the case for why benchmarks and assessments are often underused content formats in B2B and why building one could be one of the smartest content investments your team makes.

Listen to find out:

• Why we retired the original Content 10x Repurposing Effectiveness Scorecard after over three years, and what made it the right time to rebuild
• How the B2B Content Operations Benchmark goes further than the original, and why the scope had to expand
• What each of the three benchmark categories covers - Content Strategy & Planning, Content Operations & Technology, and Team Capability & Culture - and the personalized report that is shared with participants
• Why a structured diagnostic can be one of the most useful things a B2B content team can create - especially when making the case for resources or change
• Ways that you can repurpose a benchmark/scorecard and how they can power a content engine
• A preview of the upcoming 7-episode content strategy series covering connecting content to revenue, competitor analysis, core messaging, channels and formats, distribution and repurposing, and measurement and KPIs

Important links & mentions:

• Take the free B2B Content Operations Benchmark: https://www.content10x.com/benchmark
• Blog post about this episode: https://www.content10x.com/353
• Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/
• Content 10x: https://www.content10x.com/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a content agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She’s also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week: https://www.content10x.com/newsletter

What does it take to build a B2B podcast that people actually want to listen to, in one of the most crowded content spaces out there?

Producing a show with personality and purpose is the best way to spark interest, gain repeat listeners, and get people talking about your brand.

In this episode, Amy sits down with Jess Cook, VP of Marketing at Vector, to talk about their fantastic podcast, This Meeting Could Have Been a Podcast – a show that we have the pleasure of working on at Content 10x.

From scrapping the original concept to building a LinkedIn presence that's become a genuine awareness magnet, Jess shares how personality, specificity, and a smart content strategy combine to make a show that really stands out.

Find out:

1. Why Jess scrapped the original podcast concept and started over from scratch
2. The show's purpose: arming marketing leaders with how to have better conversations with their CEOs and solve problems
3. How she named every episode like a Seinfeld script - and why that specificity works
4. The decision to record in-person and how it transforms chemistry and production quality
5. How LinkedIn personal branding has become Vector's most powerful awareness channel
6. How encouraging the whole team at Vector to post has amplified their reach
7. The planned and surprise benefits of a strong B2B podcast
8. How 'Vector-on-Vector' — using their own platform in their own marketing — has become their best proof point
9. What's coming next for Vector in 2026, including the “Ghost Tour Tour” and season 3 of the show

Important links & mentions:

1. Jess on LinkedIn: https://www.linkedin.com/in/jesscook-contentmarketing/
2. Josh on LinkedIn: https://www.linkedin.com/in/joshuaperk/
3. Vector’s Website: https://www.vector.co
4. Vector’s podcast This Meeting Could’ve Been A Podcast: https://vector.transistor.fm/people/jess-cook
5. Vector episode Josh Overthrows Jess and Gets Cancelled: https://vector.transistor.fm/episodes/josh-overthrows-jess-and-gets-canceled
6. Content 10x Podcast Episode 302: How to Maximize Content with a Small Team with Jess Cook: https://www.content10x.com/302
7. Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
8. Content 10x: https://www.content10x.com/
9. Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

People trust people over one-size-fits-all messaging and logos.

Today’s business buyers and decision-makers want to know the people behind the brand. That’s where the growth and connection happen.

In this episode, which is part four of a four-part miniseries, host Amy Woods sits down with Sarah Goodall, CEO & Founder of Tribal Impact, to discuss the importance of gaining cultural buy-in for employee-led content to make a real long-term impact.

In this conversation, we discuss:

• Why people trust content from their peers over traditional brand messaging.
• The importance of building and nurturing employee trust
• Why today’s buyers and consumers want to know the person behind the brand
• How to measure growth ‘what good looks like’ with employee-led content
• The reasons why you should view LinkedIn as a networking platform instead of a marketing platform
• How to shift your cultural mindset and treat your employee-led program as a sustainable initiative, not a one-off campaign

Important links & mentions:

• Our main series blog post on ‘Why Employee-Led Content Is the Biggest B2B Advantage in 2026’: https://www.content10x.com/why-employee-led-content-is-the-biggest-b2b-advantage-in-2026/
• Sarah on LinkedIn: https://www.linkedin.com/in/sarahgoodall/
• Tribal Impact’s Website: https://www.tribalimpact.com
• Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/
• Content 10x: https://www.content10x.com/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter