Many doctors are certified. But should communicators be? Communication veteran Shel Holtz believes communicators should be certified for themselves and for the profession. After discussing this topic, David and Shel talk about how AI is impacting communicators. Make sure you visit Shel's website at https://holtz.com/.

Trade shows are far from dead; they’re a $16 billion industry with 13,000 events held annually in the U.S. alone. While securing a booth is a major investment, the marketing payoff can be massive. Industry veteran Rich Ryczek shares his 25 years of expertise to give you an inside look at the business and essential tips for making your booth stand out.

Most marketers are familiar with Search Engine Optimization and Search Engine Marketing. Now you need to know how to have your company show up when someone is chatting with Chat GPT. Casey Nifong of Mountain Laurel Digital explains what marketers need to know about this new technology and why SEO still matters a lot.

Dr. Kim Butler Willis, Co-Founder of Goodstock Consulting, discusses the state of DEI in 2026 and how businesses should address the topic.

Dan Dunlop, Principal and Co-Owner of Jennings, a healthcare marketing firm, is the first guest on the David Elstein Podcast. While the focus is healthcare marketing today, they also reminisce about how it used to be.