The Hidden Cost of Rising Prices: Why Passing It On Isn’t Working

Prices are going up everywhere. Materials, labor, insurance, and operating costs continue to rise, and many businesses are responding the same way—by raising prices.

But here’s the problem.

Passing costs on to customers doesn’t always fix the issue.

In this episode of Books & The Biz, Dan and Rich break down why higher prices often fail to protect margins and what’s really happening behind the numbers. When demand softens, efficiency drops, or internal costs go unchecked, price increases can create more pressure instead of less.

This conversation focuses on where profits actually disappear, why effort is up but results feel flat, and what leaders should be watching to maintain control of their business.

If your business feels busier but not more profitable, this episode will hit close to home.

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