Davie Sneddon didn’t begin his career in sales.

Growing up on the south side of Glasgow, Davie struggled at school and didn’t see himself as academic. He began his career with an engineering apprenticeship as a plant fitter before realising he wanted more from life than working in heavy engineering.

In this episode of Success or Excuses, James Fleming sits down with Davie Sneddon, Chief Commercial Officer and co-owner of Sales Geek Scotland, to explore the mindset, lessons and experiences that shaped his career.

Davie shares how martial arts helped him develop discipline and focus, how his first exposure to sales while working abroad ignited his competitive drive, and how he progressed into senior leadership roles in major global companies including Würth, Brammer and Snap-on Tools.

The conversation explores Davie’s journey into franchising with Sales Geek, how he partnered with another franchise owner to build Sales Geek Scotland eventually becoming co-owner of Sales Geek Scotland, and why strong relationships, trust and honesty are the real foundations of successful sales.

Key moments: ✔️ Davie’s early life in Glasgow and leaving school unsure of his path ✔️ Starting an engineering apprenticeship and realising he wanted more ✔️ Discovering discipline and focus through martial arts ✔️ First exposure to sales while working abroad ✔️ Progressing into leadership roles with Würth and Brammer ✔️ Managing redundancies during a major business downturn ✔️ Leaving a corporate leadership role to prioritise family life ✔️ Becoming a franchise owner with Sales Geek ✔️ Partnering with another franchisee to launch Sales Geek Scotland ✔️ Why sales is about relationships, trust and listening ✔️ Skillset, mindset and goal set as Davie’s three principles for success Follow James Fleming LinkedIn → https://www.linkedin.com/in/jamesflemingtpwtd/ Instagram → https://www.instagram.com/successorexcusespodcast YouTube → https://www.youtube.com/@SuccessorExcusesPodcast

Website → https://thepowerwithintraining.com/

Follow Davie Sneddon LinkedIn → https://www.linkedin.com/in/davie-sneddon-l-isp-b5990045/

Company Website → https://www.salesgeekscotland.co.uk/

Timestamps [00:00] Introduction to Davie Sneddon [00:01:10] What Sales Geek is and how the business operates [00:04:30] Growing up in Glasgow and struggling at school [00:05:20] Engineering apprenticeship and early career [00:06:00] Martial arts and developing discipline and focus [00:07:10] First experience in sales while working abroad [00:07:50] Career progression with Würth and leadership training [00:08:40] Senior leadership roles and managing large teams [00:09:10] Business downturn and the reality of making redundancies [00:15:00] Leaving corporate leadership to focus on family [00:16:30] Starting a Snap-on franchise and self-employment [00:17:00] Joining Sales Geek and building the business [00:19:50] Why sales is about relationships, trust and listening [00:27:50] What makes a strong sales leader [00:33:00] Franchising and launching Sales Geek Scotland [00:47:00] The role of mindset in business success [00:50:30] Davie’s three principles: skillset, mindset and goal set

Nicki Paterson’s career began in professional football.

After playing for around 20 years across Scotland, the UK and North America, Nicki’s journey eventually led him into the recruitment industry, where he has spent the last eight to nine years helping companies hire leaders and specialist talent across more than 60 countries.

In this episode of Success or Excuses, James Fleming sits down with Nicki Paterson from Solutions Driven to explore how lessons from sport translate into leadership and business. Nicki shares his early football journey, from being picked up by Motherwell at a young age to playing first team football at Hamilton and eventually moving to the United States on a football scholarship.

Nicki talks about the mindset required to take opportunities, the discipline needed to succeed in professional sport and how those same traits now shape his career in recruitment. He also reflects on the impact of mentorship, hard work and learning from failure.

The conversation explores leadership in both sport and business, the challenge of hiring the right people, and why self-awareness, alignment and clear communication are essential for high-performing teams.

Key moments include:

✔️ Nicki’s journey from professional football into recruitment ✔️ Being picked up by Motherwell and playing at Hamilton ✔️ Moving to the United States on a football scholarship ✔️ Lessons from sport that translate into business leadership ✔️ The role of mentorship, discipline and hard work ✔️ Leadership, communication and building aligned teams ✔️ Why leaders can become the bottleneck in a business ✔️ Hiring great salespeople and recruitment challenges ✔️ Recruitment across global markets and international experience ✔️ Nicki’s three pieces of advice for business and life

Follow James Fleming:

LinkedIn → https://www.linkedin.com/in/jamesflemingtpwtd/ Instagram → https://www.instagram.com/successorexcusespodcast YouTube → https://www.youtube.com/@SuccessorExcusesPodcast Website → https://thepowerwithintraining.com/

Follow Nicki Paterson:

LinkedIn → https://www.linkedin.com/in/nickisolutionsdriven/

Company Website → https://solutionsdriven.com/

Timestamps

[00:00] Introduction to Nicki Paterson [00:00:50] Nicki’s background and football career [00:02:20] Being picked up by Motherwell and playing for Hamilton [00:04:40] Moving to the United States on a football scholarship [00:06:30] Opportunity mindset and taking risks [00:08:40] Discipline, mentorship and obsession with improvement [00:17:20] Leadership lessons from sport and business [00:18:10] What makes a great leader [00:24:10] Coaching teams and building accountability [00:26:40] Why leaders burn out and become bottlenecks [00:30:00] Recruitment challenges and hiring great salespeople [00:33:10] The value of international experience [00:35:00] Advice for business and leadership [00:40:20] Nicki on Solutions Driven and recruitment philosophy [00:44:40] Closing remarks

Calum Stevens didn’t set out to build a career in pharmaceuticals; he fell into it.

After studying marine biology, Calum began working in a clinical environment before joining BDD, a Glasgow-based pharmaceutical company that started as a small university spin-out. Today, the business employs around 35 people and works with both innovative biotech’s and some of the world’s largest pharmaceutical companies.

In this episode of Success or Excuses, James Fleming sits down with Calum Stevens, Commercial Director at BDD, to explore growth, culture and taking action. Calum shares how he stepped away to launch a boat repair and servicing business on Loch Lomond, why he returned under the leadership of CEO Carol, and how he moved from clinical trial assistant into sales, marketing and commercial leadership.

Calum speaks openly about scaling a niche pharmaceutical company in Scotland, recruiting highly specialised scientists who can also sell, navigating long decision-making processes with global pharma, and the challenge of maintaining culture as a business grows. He also reflects on networking, fatherhood and why overplanning can stop great ideas from ever getting off the ground.

James brings his own experience into the discussion, sharing lessons on leadership, accountability, buy-in and building belief before driving change.

Key moments include: ✔️ Starting in a small university spin-out ✔️ Launching and exiting a boat repair business ✔️ Growing into Commercial Director at BDD ✔️ Recruiting niche scientific and business development talent ✔️ Managing culture as a company scales ✔️ Working with biotechs and global pharma ✔️ The danger of overplanning ✔️ The power of networking and meeting people in person ✔️ Leadership lessons from fatherhood ✔️ Calum’s three pieces of advice: leap, build your network, don’t take life too seriously

Follow James Fleming: LinkedIn → https://www.linkedin.com/in/jamesflemingtpwtd/

Instagram → https://www.instagram.com/successorexcusespodcast

YouTube → https://www.youtube.com/@SuccessorExcusesPodcast

Website → https://thepowerwithintraining.com/

Follow Calum Stevens: LinkedIn → https://www.linkedin.com/in/calumstevens/

Company LinkedIn → https://www.linkedin.com/company/drug-delivery-international-ltd/

Company Website → https://www.bddpharma.com/

Timestamps [00:00] Introduction to Calum Stevens [00:00:52] Calum’s role and BDD’s origins as a university spin-out [00:02:00] Launching a boat repair business on Loch Lomond [00:03:00] Recruiting niche scientific and sales talent [00:04:30] The challenge of scaling culture [00:07:00] Biotech’s vs global pharma and long decision cycles [00:22:10] Returning to BDD under new leadership [00:25:00] Moving into sales, marketing and commercial leadership [00:37:10] Leadership lessons from parenting [00:45:10] Three pieces of advice for business and life [00:54:00] LinkedIn, networking and closing remarks