The signals you’re missing: Employer Content beyond attraction

As part of Chris Le'cand-Harwood and my Employer Content Club series, we explore the 5 pillars of Employer Content.

Among many other points, we discuss how most people don’t announce disengagement... they drift away. This conversation looks at how employer content can create space for honest voices, surface hidden signals, and help organisations listen before people leave.

Hope you enjoy!

Chapters

• (00:00:00) - The 5 Pillars of Employer Content Club
• (00:00:38) - In the Studio With Chris Evans
• (00:01:02) - Co-Created: The Content Creation Series
• (00:03:42) - 5 Pillars of Employer Content Creation
• (00:06:49) - How to Get Out of the Monkey Cage
• (00:09:08) - Budget and Employer Content Strategy:
• (00:12:28) - In the Elevator With Eric Reese
• (00:12:58) - Employment Branding: The Need for Iterative Budget Spending
• (00:14:22) - How to Gain the Right Feedback on Content
• (00:18:08) - How to get vets to create content for VCA Animal Hospitals
• (00:19:41) - Be visible in the workplace
• (00:23:37) - The Voice of the Workplace
• (00:25:57) - Co-Create: The Agile 4 Week Sprint
• (00:31:54) - Talking to colleagues about disengagement
• (00:33:03) - Pillar 5: Experience in the Next Year
• (00:39:10) - Episode 5