48-Hour Start-up

From idea to launch in 1 weekend

By: Fraser Doherty MBE

READ BY THE AUTHOR

Fraser Doherty’s 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly.

Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn’t cost a fortune?

In 48-Hour Start-Up, Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too.

By following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to:

• Come up with a business idea without the guesswork
• Create a kick-ass brand, website and on-line marketing campaign
• Promote your product

48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day job. This book is perfect for

• Young entrepreneurs
• Students learning about start-ups
• Established entrepreneurs looking for shortcuts
• Teams within corporates who want to create a more innovative and competitive environment

Critic reviews

* Fraser Doherty MBE started his business career at the age of 14, making jam in his grandmother’s kitchen and then selling it to Waitrose, to become one of the youngest ever suppliers to a major supermarket. His Superjam brand is a global success
* Author has a strong speaking platform with UK events twice a month
*Book will launch alongside a series of Podcasts
*48-Hour-Start-Up is the first in a series of books based around the author’s brand
*An appealing and accessible approach to starting your own business in a weekend.

mostly the resources

The most valuable information is probably the list of resources you get from this book.

Beautifully narrated and written

I finished this book in a little over a day and that's how much I loved it!

It has indeed inspired a startup to menifest in 48 hours in South Africa.

Much love & respect.

Love it!

Great read! inspiring message. So many golden nuggets. Want to get started in my next project! Thank you.

great inspiration

A great book in general. It's pretty good in audio format. But there are times he lists the resources for things and it's overwhelming as a listener.

For books like this including a pdf of resource lists would be a big bonus.