7 Steps to Better Sales Results

By: Susan Mwenda-Mulongoti

Narrated by: Virtual Voice

The Entrepreneur’s Dilemma You have a great product or service. You just know that if more people knew about it, they would buy. The problem is they don’t know. When you advertise, some people call to ask about price but they don’t come back. Some buy but only once. How do you deal with that? What about those who show interest but are not buying? How do you follow up on them without looking like a bother? These and other questions are what I have discussed in this book using several references, examples and my own experience. This book is a re-write of my earlier book that was also talking about small business sales and marketing strategy. I have added two new concepts to solidify the content and further assist you with more tips for the creation of your sales and marketing strategy. I have also added something which I know is very important especially when it comes to implementation. You will find it in the last chapter. I consider step number 7 to be a very important addition because I also discuss the question: what if these marketing methods don’t seem to be working? I sincerely trust that if increasing sales in your business is important to you, you will find the strategies presented to be both helpful and practical.