American Turnaround

Reinventing AT&T and GM and the Way We Do Business in the USA

By: Edward Whitacre, Leslie Cauley

Narrated by: Edward Whitacre

Ed Whitacre is credited with taking over the corporate reins at General Motors (GM) when the automotive manufacturer was on the brink of bankruptcy during 2009 and turned the company around in magnificent fashion. In this business memoir, the native Texan explores his unique management style, business acumen and patriotism.

It was President Obama who reached out to Ed Whitacre to come out of retirement and take over GM in 2009. A down-to-earth, no-nonsense Texas native with a distinctive Texas twang in his voice, Whitacre was reluctant to come out of retirement to work at GM.

But Whitacre is that rare CEO with great charisma and extraordinary management instincts. And when he got to Detroit, he started to whittle down the corporate bureaucracy right away - and got GM back on track in record time.

Before being pulled out of retirement to run GM by Obama, Ed Whitacre had spent his entire corporate career in the telecom business, where he ultimately ended up running AT&T.

Phenomenal!

What did you like best about this story?

There are very few business boks that I would read again and again since the content and lessons they contain are are timeless. This is one of those books. Ed Whitacre's writing of this book and his reading and inflections in this audio book, made it so enjoyable I did not want the book to end. Ed Whitacre describes the use of common sense and down to earth values in successfully running two of the world's most recognized companies. For me, it was a very refreshing book from many other business or leadership books that preach a formula for success in the dog eat dog world of business. As Ed says, it all boils down to people.

Wonderful Book

Just a wonderful book. Ed Whitacre is an American business treasure. Worth your hard earning dollar.

Really helpful insights

Thanks for writing this book Edward Whitacre! So authentic, real and direct! As a business owner, it was extremely beneficial for me to learn from someone with your level of experience and success in management. You understand people well, and it shows with the outcomes you have achieved in your life and career. I will highly recommend your book to entrepreneurs, CEOs and managers.

Chris Johnson
Promotion Pipe

great book, don't care for Texas accent

really good book, ed whitacre is a great business man, lots of key inspirational points. sorry is realy good. enjoyed the book. Texas accent was annoying at first.

Very good

I very appreciate, that audiobook was read by the author. Quite sincere person as for CEO.