Ascend Your Start-Up

Conquer the 5 Disconnects to Accelerate Growth

By: Helen Yu

Narrated by: Christa Wells

Ascend Your Start-Up: Conquer the 5 Disconnects to Accelerate Growth is an industry-defining panacea for start-ups who have stalled out on their journey to the top of the mountain.

Dedicated to her late grandmother, author Helen Yu inhales multiple generations of wisdom and exhales a revolutionary framework for tech founders and CEOs that enables their businesses to scale faster and fearlessly.

From Yu’s 15 years of firsthand experience in tech start-ups, listeners will learn the five fundamental growth disconnects that trap start-ups in the cliffside, keep them from reaching the summit and touching the sky. Ascend Your Start-Up also empowers founders and CEOs to self-reflect and grow, posing a thoughtfully architected set of 26 essential questions you can ask yourself in order to scale your business.

Inspiration flows freely through the book as Helen draws parallels between the journey of growing a start-up and her sacred promise made to her grandmother to climb Mt. Everest.

You will learn:

• Industry-specific, highly experienced advice for tech start-ups
• Fundamental wisdom on the five disconnects that prevent a start-up from ascending
• Turning an idea into a product and moving it to the market
• Taking a marketed product to scale
• Inspirational guidance for tech start-ups facing the emotions and challenges of growing

Ascend Your Start-Up is the profound answer to the question every start-up has asked themselves: “How do we get to the top?”

©2021 by Helen Yu (P)2021 by Made for Success

Amazing Framework for Repeatable Growth!

Such insightful well organized guide to educate founders seeking to achieve exponential growth. I really enjoyed and found it extremely helpful using the illustrations of climbing Mt Everest to best practice strategies for scaling an early stage business. I highly recommend other founder invest the time to read as it has actionable techniques that can be implemented quickly. Kim Folsom, Founder and CEO FoundersFirst

Fuel and insight for Start up leaders

This is a fun and refreshing perspective for startup leaders and teams. A brilliant coupling of high emotional IQ and deep business experience with many stories to entertain and coach any start up member for achievement! A high utility guide to be kept close by.

Nuggets of gold in every chapter!

Helen connects her personal story of climbing Mt. Everest and deep business insights to strategies for successful startup in an entertaining and inspiring way. As a career sales professional working in a start up culture the insights delivered are pure gold!

On my "highly recommended" list!

In her new book, Ascend Your Start-Up: Conquer the Five Disconnects to Accelerate Growth, Helen Yu blends great visualization and storytelling (of a very personal story) with sage business advice gleaned from a career spanning more than two decades of advising tech companies – both large and small.

This book is a short, easy read that contains powerful nuggets of information that can be applied to tech and non-tech startups. Addressing the 5 Disconnects that are highlighted in the book will keep any growing business moving in the right direction. The 26 micro-decisions discussed in the book are guideposts for any company that is looking to grow.

Helen's personal story about the lengths she went to honor her grandmother, is both inspiring and humbling.

Ascend Your Start-Up is a great read. The book is well worth an investment of time now and will serve as a reference source for future growth.

This book is on my “highly recommended” list!

Excellent Insights

Thoughtful and provocative... a great read.

Helen's insights will help your business flourish and grow sustainably.

Customer centricity is at the core of all thriving businesses; the intersection of humanity and technology.