How Katherine Barlow Built Ru & Rocka from Idea to Household Brand

In this episode of Ladies Who Launch, Rochelle sits down with Katherine Barlow, founder of Ru & Rocka, for an honest, unfiltered conversation about what it really takes to build a fashion brand from scratch.

From the spark of an idea to building a team and letting others into her business, Katherine shares the real founder story behind one of the most original brands in the space today.

We cover:

• How Ru & Rocka started and the moment it became real
• Being responsible with money and navigating small business finances
• How to build a brand that's truly original in a crowded market
• Building the Ru & Rocka team and knowing when to hire
• Building a true brand identity & DNA
• Launching in Selfridges
• 
  

Whether you're in the early stages of building your brand or scaling your team, this one is packed with lessons you won't want to miss.

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CHAPTERS

00:00 Introducing Katherine Barlow

04:56 Instagram Side Hustle

07:16 Finance Lessons Learned

09:47 Building A Brand Solo

12:51 From The Studio to Ru & Rocka

30:11 Scaling Without Fear

32:37 Brand DNA Matters

33:41 When Big Brands Copy

38:32 Building Thick Skin In Business

40:52 Launching In Selfridges

46:57 Scrappy Startup Lessons

48:12 What’s Next For Ru & Rocka

58:09 Final Advice For Business Owners

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Instagram: ​​https://www.instagram.com/kb.barlow/

Ru & Rocka: https://www.instagram.com/ruandrocka/

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