Episode 51 - McDonald’s CEO Burger-Bite Uproar

McDonald’s CEO Burger-Bite Uproar Faux Pas vs Crisis — Know the Difference

When did our profession start calling every little flare‑up a crisis? A TikTok trend, a snarky comment thread, a logo people don’t like — suddenly everyone’s acting like the business is melting down. But most of these moments aren’t crises at all. They’re upstream matters that are manageable, or a faux pas with a short life span and a valuable learning opportunity.

In this episode, we get into why PR keeps over‑labeling everything a crisis -- and how that habit distracts us from identifying the issues that could be tomorrow’s emergencies at best.

Today we’ll walk through the spectrum of incident categories — the harmless creative misstep that gets a couple of days of flareup, the issue that starts quietly and grows over the decades until the industry is in decay, the emergencies that hit daily operations hard and fast, and the rare, true crises that actually reshapes a business for years.

Buckle up and take a roller coaster ride today through real stories and case studies about the spectrum of incidents that can either make us or break us – and learn how to tell the difference.

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