How Much Should You Charge as a Therapist? (And When to Raise Your Fee)

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In this video I’m talking about one of the most difficult and important questions when starting or running a private practice: How much should you charge?

There’s no single “correct” fee for therapy, which is exactly why this can feel so confusing. In this video, I explore a more grounded way of approaching your pricing, one that takes into account your financial reality, your local context, and the psychological factors that can lead many therapists to undercharge.

I also share how I’ve approached setting and increasing my own fee over time, and why I believe demand, rather than comparison, can be a helpful guide. If you’re starting out, or thinking about raising your rate, I hope this gives you something to work from.

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Thinking about changing career to become a therapist? Already qualified and wanting to start up a private therapy practice? In private practice and looking to grow? Or maybe you're curious about sharing your voice on YouTube? I offer supportive, one-to-one mentoring on career change and becoming a therapist, starting and building a private practice, and creating meaningful content on YouTube. All the details are on my website: (https://www.thistrustedplace.co.uk)

✅ If you're thinking about exploring therapy generally, I’d love to hear from you and you’re very welcome to get in touch with me via my website (https://www.thistrustedplace.co.uk) to find out more or to arrange an initial conversation.

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