BONUS: Market and Operate Profitable Motorsports Events - Heather Wilson Schiltz, High Gear Success CEO (Interviewed by Crissy Conner, Visibility Impact Show)

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Instead of host Heather Wilson Schiltz interviewing a guest on Momentum: A Motorsports Podcast, she joins The Visible CEO Crissy Conner on The Visibility Impact Show for a conversation centered on motorsports event organizers.

They dig into why great events still struggle, where marketing and operations often fall apart, and what organizers can do to build more sustainable, memorable events. From branding and budgeting to surveys, staffing, photography and implementation, this episode gives event organizers a practical look at how stronger systems and better visibility can support long-term success.

🎧 What You’ll Hear in This Episode:

• The common issues Heather sees when motorsports events are struggling to survive
• How outdated pricing and lack of budgeting can hurt event sustainability
• What poor branding looks like and why memorable event identity matters
• Heather’s four-step process for evaluating, planning, implementing and assessing an event
• Why post-event surveys are a most valuable tool that organizers can use
• How testimonials and participant feedback can strengthen future marketing
• Why trust matters when event organizers are deciding whether to invest in outside help
• The difference between strategy and implementation and why both matter
• Why marketing and operations work best as part of a full ecosystem, not in isolation

📲 Follow High Gear Success on YouTube, Instagram and Facebook

🌐 Learn more at HighGearSuccess.com

🌐 Sign up for Fuel for Thought virtual meetups for event organizers

📲 Follow Crissy Conner, Visible CEO, on YouTube, Instagram and Facebook

🌐 Listen to Crissy’s podcast: The Visibility Impact Show

SPONSORED CONTENT: If you're a racer looking to show sponsors how you can bring value to their company, visit HighGearSuccess.com to view services offered by High Gear Success for racers.

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