SEO Is Manipulated - Most People Are Doing It Wrong | Michal Rochwerger

Most SEO advice is wrong. The reality? SEO is a manipulated system - and the only question is who does it better.

In this episode of Odys Podcast: The High-Stakes Growth Show, Michał Rochwerger (Trust Luna) breaks down what actually drives rankings in 2026.

After spending over $5M on link building, testing, and strategy, he shares what works, what’s fake, and where most SEOs burn money.

We cover:

🟣 Why “manipulation” is the foundation of SEO

🟣 What actually moves rankings today

🟣 Link building mistakes that waste massive budgets

🟣 Why traffic manipulation changed (and what works now)

🟣 How to spot fake metrics and avoid bad links

🟣 The real role of AI in SEO

🟣 What Google still relies on (and probably always will)

The Guest

Michał Rochwerger is an experienced SEO expert with over 20 years in the industry, known for building and scaling affiliate projects in some of the most competitive global niches. He is the founder of TrustLuna, an international link-building agency, and Vistrix, an innovative startup at the intersection of AI and SEO.

🎙 Odys Podcast: The High Stakes Growth Show

We host conversations with the founders, operators, and investors building, buying, and scaling digital businesses across competitive industries — from SEO and affiliate ecosystems to iGaming, crypto, and emerging markets. Expect real playbooks, candid insights, and lessons from people operating where the stakes are high.

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