Backroads Boss Lady

Happiness Ain't a Side Hustle--Straight Talk on Creating the Life You Deserve

By: Jessi Roberts, Bret Witter

Narrated by: Jessi Roberts

Read the inspiring story of a mother of four who faced down her hard past, poverty, and self-doubt to create the life she dreamed of, including owning her own multi-million dollar business--in this book that's "filled with grit, humility, common-sense advice and entrepreneurial wisdom" (Lee Woodruff, #1 bestselling author).

New Plymouth, Idaho. Population 1536. It doesn't look like much from Rural Route 30, but it was here, in this quiet town, that Jessi Roberts created something unexpected: the kind of life she always wanted and a multi-million dollar, for rural/by rural business empire.

The business is Cheekys, which started with 6 purses and a tanning bed. Now in her book, Jessi shows how she grew one small store hurdle-by-hurdle into a national clothing and accessories brand with a 1.5 million strong community. Best of all, she did it by standing tall for her values: always be kind, lift up the next gal, and treat employees and customers like family.

A personal story filled with life and business tips, BACKROADS BOSS LADY is about embracing your passion even when others don't see value in it--or you--and about putting food on the table and believing in yourself. Brimming with authenticity, it gives the warts-and-all, love-it-despite-it skinny on rural life, community, and contentment without compromise.

Critic reviews

"With grit, humility, common sense advice and entrepreneurial wisdom, BACKROADS BOSS LADY serves up a manifesto on how to do everything from overcome haters to persevere in business. If you hit a period where you can't go another step, this book will make you feel like running a mile."

—Lee Woodruff, #1 New York Times bestselling author

"Cheekys, which has a warehouse and office in New Plymouth and a retail outlet in nearby Fruitland, is perhaps the hottest thing going in this region of tiny towns and farms near the Oregon border...Now women around the world wear across their chests the company's arch-yet-proud slogans."
—Inc.com, "How This Former Outback Steakhouse Waitress Built a $2.8 Million Retail Brand"

"Jessi's story teaches us never to give up on our dreams. Filled with both inspiration and action, this book will get you back on the path to manifesting your greatest vision, in business and beyond."—Mike Michalowicz, author of Profit First

Backroads Boss Lady isn't a business book. It's real life, real emotion, and real inspiration for all women. Jessi Roberts proves once again that success isn't about money, it's about honesty, friendship, hard work, loyalty, and loving where you live, even when-or maybe especially when-times are hard. Those are lessons all of us can use every day."—Vicki Myron, #1 New YorkTimes bestselling author of Dewey

"Take it from someone who has advised dozens of business owners: Backroads Boss Lady is groundbreaking. Jessi Roberts breaks the mold of what a conventional entrepreneur looks like and shatters every ceiling. This is more than a business book; it's about family, parenting, friendship, community and living your best life with integrity." —Fran Hauser, authorof TheMyth of the Nice Girl

True and real author audio is *love*

I’ve read the book many years ago. Last Year decided to get the audio to play it for my employees while we worked because i felt the book related such an important value that i certainly want to convey within my own business. I have so much in common with Jessi and hearing *her* tell the story was all that much more connective. Thanks. It’s a great read for small business people just starting off with big dreams as well as for seasoned business owners who are still small pushing through in spite of the challenges for inspiration if nothing more.

This is an awesome book

Such an great story of real life. Its uplifting and great to read a real life story. I love this book, and will refer it to my friends and family! Its a must read,

good story

a heart felt story. real people story. Lots of good advice. would recommend for people wanting ti strat a snack biz

From the beginning

I’m an Idaho girl and I have loved Cheeky’s from the beginning and I loved this whole book, from the beginning. That Farm Girl leather bracelet that I bought from the original store has been an all time favorite. What an amazing journey you have been on and thank you for sharing it with the world. I can’t wait for the new store to open.

So much more than another business book!

I don't write many reviews, but felt I need to encourage all the women to listen to Jessi Robert's story! No excuses for me anymore. She is the definition of perseverance. I don't think I could be as open and honest as she was. You will laugh with her and cry with her. Love this book!