Be Like Amazon

Even a Lemonade Stand Can Do It

By: Jeffrey Eisenberg, Bryan Eisenberg, Roy H Williams

Narrated by: Roy H Williams

You're on a road trip with an old man and a younger one.

Business stories are told. Wisdom is revealed. A new perspective emerges. Companies like Costco and Kodak, General Motors and Walmart provide color and texture as they appear on the horizon and in the rearview mirror. Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon give this road trip its rhythm as the four pillars of their success are made plain. It's a wonderful success, easily repeated, even by a lemonade stand. But only if you understand the importance of the marshmallow.

©2017 Buyer Legends, LLC (P)2017 Buyer Legends, LLC

Transform your business (life) with this framework

What did you love best about Be Like Amazon?

It's a quick listen.

But there's value in almost every minute.

What did you like best about this story?

There *was* a story. Most business books don't lay out a story for their concepts. Yes, the story was lame, and felt forced but it really helped the concepts to be sticky.

If you were to make a film of this book, what would the tag line be?

Eisenberg's best book no movie.

Any additional comments?

The Amazon framework is a great prelude to Eisenberg's Buyer Legends process. Worthwhile.

very good

gives a different perspective about business and provides plenty of examples and did it in an entertaining way.

CEO Handbook

If you own a business you need to read this book. It's about an old timer full of business wisdom telling a young buck how the real world operates.

Awesome Book

Although the production could be better mixed. The book is really awesome in content and very valuable.

Purah

The context of the story was great. Business needs to go back to the fundamentals, it is a great business foundation reset.
I didn't like the character names of the story, but great strategy to remember the name of the book and context.