Big Vape

The Incendiary Rise of Juul

By: Jamie Ducharme

Narrated by: Sean Patrick Hopkins

“Fast-paced and impressively researched, this detailed account sings.” (Publishers Weekly, starred review)

A Publishers Weekly Top 10 Book of the Summer (2021)

A propulsive, eye-opening work of reporting, chronicling the rise of Juul and the birth of a new addiction

It began with a smoke break. James Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dosage. The company they built around that device, Juul Labs, would go on to become a $38 billion dollar company and draw blame for addicting a whole new generation of underage tobacco users.

Time magazine reporter Jamie Ducharme follows Monsees and Bowen as they create Juul and, in the process, go from public health visionaries and Silicon Valley wunderkinds to two of the most controversial businessmen in the country.

With rigorous reporting and clear-eyed prose that reads like a nonfiction thriller, Big Vape uses the dramatic rise of Juul to tell a larger story of big business, Big Tobacco, and the high cost of a product that was too good to be true.

A Macmillan Audio production from Henry Holt and Company

©2021 Jamie Ducharme (P)2021 Macmillan Audio

More cynical tone than it's own facts support

Good review of recent history of the (failed) transformation of the tobacco industry because of a perfect storm of early missteps by Juul and continual missed opportunities iby government and public health community. The author seems to want to take a snide tone toward Juul, but the story line he lays out does not support such negativity overall.

I've been in this industry a couple of years...

I cant imagine a more accurate, non bias portrait of this company and industry. If you are interested in learning more about Vape, beyond the emotional or heavily biased stories, take the time to read or listen to this amazing work. you won't find a better source.

Excellent factual recollection of what happened.

Jamie doesn't mince words! Very good historic rendition of JUUL's journey that tells all sides of the vaping debate. This book will have vapers and antivapers both nodding.

A must-read!

This book was amazingly alarming. Loved the sequential story and all of the interviews and research that went into each chapter.