Black STILL Matters in Marketing

Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand

By: Pepper Miller

Narrated by: Allyson Johnson

Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and ongoing research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.

Black Still Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J. P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab.

©2012 Pepper Miller (P)2018 Tantor

Powerful Insights

I liked the perspective on the importance of understanding culture. “Wanting you to want to get me” is powerful and resonates throughout the book. It’s unfortunate that the example shared as a learning opportunity for America was squandered as we look backwards. Looking forward to updated works and perspectives on how we move forward.