Brand Aid

A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

By: Brad Van Auken

Narrated by: Erik Synnestvedt

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems.

Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including:

• The six most powerful sources of brand differentiation
• Five elements that trigger brand insistence
• Turning brand strategy into advertising
• Online branding
• Private label brands
• Creating "category of one" brands
• Social responsibility, sustainability, and storytelling
• Sixty nontraditional marketing techniques
• Metrics
• And more

A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization's brand.

©2015 Brad VanAuken (P)2015 Gildan Media LLC

Very practical and pleasant.

Book functions perfectly as a checklist for branding problems and lives up to the title.

Rich and full of practical info

Although it is too long, but worth listening. I found it great. The narrator performance was not helping me to continue to be honest, But the content is great.